The retention strategy most brokers overlook
Broker-owners can use personal contact, open communication and shared community work to make agents feel valued before competitors try to recruit them away.
Florida, others Sun Belt markets adjust after pandemic demand
Markets that saw strong pandemic-era demand now have longer sales timelines, more price reductions and higher inventory, giving Realtors current data to guide pricing and negotiation conversations.
Mortgage fears shape buyer decisions
A growing number of buyers are approaching mortgages through the lens of financial stress, past housing downturns and generational attitudes toward debt. The trend highlights the importance of understanding how financing fears may shape affordability conversations, refinancing decisions and long-term ownership expectations.
Florida markets, others adjust after pandemic demand
Markets that saw strong pandemic-era demand now have longer sales timelines, more price reductions and higher inventory, giving Realtors current data to guide pricing and negotiation conversations.
Affluent women shape high-end homebuying
Women with high net worth are buying luxury homes with privacy, lifestyle function and investment strategy in mind, changing how brokers market and sell high-end properties.
Mortgage shopping can lower buyer costs
A LendingTree study found Florida buyers could save an estimated $170 a month by comparing mortgage offers, adding another affordability step before the home search.
Homebuying basics are tripping up new buyers
A new survey found first-time buyers feel prepared but struggle with basic questions about costs and next steps. Use early consults to set expectations before showings.
Market myths keep buyers and sellers on hold
Misconceptions about inventory, mortgage rates and market timing are keeping some buyers and sellers from making decisions, even when local data tells a different story. Clear, fact-based conversations can help customers move past worst-case thinking and toward choices that fit their goals.
Can a quitclaim deed remove someone from a mortgage?
A quit-claim deed transfers ownership interest in a property, but it does not remove a borrower from the mortgage loan. That can create problems after divorce if the person later tries to qualify for a new mortgage.
U.S. News ranks dozens of Florida cities among best places to live
U.S. News & World Report ranked 22 Florida cities among the nation’s best places to live, with communities across South Florida, Central Florida, the Gulf Coast and North Florida making the list.