Turn online attention into real business
At the recent Florida Realtors Convention, broker-owner and social media educator Billie Parrott explained how authentic branding, useful posts and clear follow-up can turn attention into business.
Mortgage rates climb to highest level in over 14 months
The 30-year fixed rate mortgage rate rose to 6.76% from 6.71% last week, while 15-year rates increased to 6.09% from 6.04%, mortgage buyer Freddie Mac said.
Florida Realtors launches Vote Yes on 3 campaign
The campaign explains the proposed property tax changes and encourages Floridians to support Amendment 3 in the November election.
Agents can ease brokerage changes by setting priorities
Continuing to prospect, serve customers and learn new tools as needed can keep business on track while agents settle into a new firm.
Baby boomers’ cash advantage strengthens offers
NAR found 46% of buyers ages 71 to 79 and 39% of those 61 to 70 paid cash, giving many older buyers greater flexibility when structuring an offer.
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Manufacturing growth could shape housing demand
Florida’s 427,800 manufacturing jobs are concentrated in several major metro areas and pay an average of more than $86,000 annually. Tracking that workforce can help Realtors identify housing demand and better serve buyers working in the industry.
Real estate success starts with daily discipline
Agents can use technology to attract customers while relying on preparation, personal contact, property knowledge and impartial negotiation to earn trust, one broker said.
Florida home, auto premiums drop nearly $3 billion
In 2025, homeowners rate increases slowed to less than 1% and auto rates fell 4.1%, while litigation and claim-handling costs also declined, according to a new report commissioned by American Property Casualty Insurance Association.
Small creative shifts can help build wealth
Innovation expert Josh Linkner says long-term wealth can come from questioning old routines, embracing unusual ideas and learning from setbacks.