As more buyers and sellers use AI tools to find agents, consistent business information, detailed reviews and a clearly defined local presence can help strengthen visibility and credibility.

Florida’s townhouse and condo market posted a 9% year-over-year increase in second-quarter sales, with the strongest gains among properties priced below $200,000 and those selling for $1 million or more. Sales also rose sharply in several metro areas, including Panama City, Punta Gorda, Cape Coral-Fort Myers and Naples.

Foreclosed homes sold for a median 27.2% below their estimated value, giving cost-conscious buyers another option as listings reached a six-year high, Realtor.com reported. Economists said the increase reflects a return to more normal market conditions, not a housing crisis.

Costly upgrades may not pay off in a price-sensitive market. Agents can help sellers focus on safety, insurance and financing issues while using cleaning, maintenance and strategic pricing to address dated features.

The average 30-year fixed mortgage rate rose to 6.58% this week, its highest level in nearly a year, while the 15-year rate increased to 5.96% from 5.93%. Rising oil prices and inflation concerns have pushed bond yields higher.

Zillow’s 2026 paint color analysis found that chocolate brown and sage green may help a home show better, while ochre yellow, bright red and pale pink can turn buyers off. Agents caution that paint alone does not determine value, but bold or highly personal colors can still shape a buyer’s first reaction.