Small changes that can help agents stand out in any market
At the 2026 Florida Realtors Convention & Trade Expo, Mike Mooney urged agents to focus on small gains, stronger communication, better listening and fewer assumptions.

The Voice for Real Estate in West Pasco and Hernando Counties
West Pasco Hernando REALTORS® empowers members with education, advocacy, leadership, networking, and professional resources while advancing ethical standards, protecting property rights, and strengthening the communities we serve with integrity.
Thank you for visiting our website – please consider it as your online source for local real estate information, and return often for the latest property listing updates.
LATEST NEWS FROM FLORIDA REALTORS
At the 2026 Florida Realtors Convention & Trade Expo, Mike Mooney urged agents to focus on small gains, stronger communication, better listening and fewer assumptions.
Fed officials generally expect another rate hike may be needed this year as inflation remains above target, though policymakers may hold rates steady in October.
A survey found 68% of homeowners were satisfied with their finances, compared with 47% of nonhomeowners, though many in both groups lived paycheck to paycheck.
As Hurricane Isaias approaches the state, members can look to Florida Realtors’ Disaster Relief Fund for recovery assistance if the storm causes damage.
The rate on 30-year mortgages climbed to 7.40% from 7.28% last week, while the average 15-year rate increased to 6.73% from 6.60% last week.
The new appraisal format changes how information is reported, not how value is determined. Florida Realtors will host an Oct. 16 webinar to help members prepare for the transition.
WPHR ON FACEBOOK
Our deepest sympathies go out to the loved ones of 2014 HCAR President, Ana Trinque. This loss is immeasurable, but so is the love left behind. Ana will be missed by so many! Service information is available here: www.dignitymemorial.com/obituaries/brooksville-fl/ana-trinque-13066101 ...
Driving referrals with stronger relationships!
Agents can generate more referrals by staying connected with past customers and community contacts, offering useful help and making personal introductions easier.
...

Driving referrals with stronger relationships
www.floridarealtors.org
Agents can generate more referrals by staying connected with past customers and community contacts, offering useful help and making personal introductions easier.
Big thank you to Todd from RETech Academy for putting together a fantastic class today, AI For Real Estate Agents: The New Marketing!
A special shoutout to our instructors, Pam and Brandon, who did a wonderful job delivering excellent information and breaking down complex concepts so clearly. The feedback from attendees was overwhelmingly positive, with so many agreeing on how helpful and well-explained the material was.
Finally, thank you to all of our members for taking time out of your busy schedules to attend and engage in this great session. We appreciate you!
#WPHR #retechacademy
...