The average U.S. 30-year mortgage rate rose to 7.03%, topping 7% for the first time since January 2025 and further limiting buyers’ purchasing power.

Fake sellers increasingly target vacant land and absentee-owned properties, prompting agents and title firms to strengthen identity checks.

AI marketing expert Sam Mehrbod told Inman that agents can improve visibility in AI searches with original, hyperlocal content focused on specific neighborhoods.

About 22% of Realtors have faced a safety concern. Screening apps, panic buttons and smarter lockboxes can provide added protection before and during showings.

Florida housing inventory fell by double digits in August, helping support prices even as sales slowed, Florida Realtors Chief Economist Dr. Brad O’Connor said.

The rate on 30-year fixed rate mortgages rose to 6.95% from 6.76% last week, while 15-year rates increased to 6.26% from 6.09% last week, Freddie Mac said.