Home sales in the state declined in September, but stable prices and continued strength in luxury sales point to a market holding its ground.

The agency now expects mortgage rates to average 7.5% next year, up from its September forecast of 6.7%, while lowering its projections for home sales.

Consistent outreach, personal follow-ups and year-end market updates can help real estate agents build momentum now and start 2027 with a stronger pipeline.

The 30-year mortgage rate held steady at 7.40%, ending seven straight weeks of increases. The 15-year rate dipped to 6.71%, Freddie Mac said.

Florida Realtors Chief Economist Brad O’Connor and Florida agents share practical advice on pricing homes, negotiating deals and helping buyers find affordable options.

Updated online profiles, specific customer reviews and original local content may help real estate agents become more visible in AI-powered searches.