Rethinking Social Media for Real Estate
Instead of chasing algorithms, one expert suggests agents should flip their strategy, starting with familiar faces to drive steady business.

The Voice for Real Estate in Hernando County
The Hernando County Association of REALTORS® delivers member services such as advocacy efforts, education, leadership, networking and MLS services to achieve common goals of increased professionalism and profitability.
Thank you for visiting our website – please consider it as your online source for local real estate information, and return often for the latest property listing updates.
LATEST NEWS FROM FLORIDA REALTORS
Instead of chasing algorithms, one expert suggests agents should flip their strategy, starting with familiar faces to drive steady business.
Before saying yes to the address, take a closer look at pricing, commute times, neighborhood trends and the mortgage terms that fit your plans.
New data shows many homeowners faced surprise repair costs last year, forcing many to dip into savings, borrow or postpone the needed work.
A surprisingly strong jobs report just scrambled rate-cut hopes, putting March in doubt and leaving mortgage relief balanced on a razor’s edge.
Florida hit a new tourism high, driven by U.S. travelers. Strong visitor numbers can buoy local markets, from short-term rentals to retail and housing demand.
Real estate licensees can be disciplined in a variety of forums, including criminal courts, administrative hearings, and local real estate boards. In the second of three articles, we’ll focus on proceedings in front of the Florida Real Estate Commission (FREC).
HCAR ON FACEBOOK
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When this happens, it's usually because the owner only shared it with a small group of people, changed who can see it or it's been deleted.Tile Drenching: The Bold Home Design Trend Covering Every Surface ... See MoreSee Less

Tile Drenching: The Bold Home Design Trend Covering Every Surface
www.nar.realtor
Homeowners are going all-in with tile, draping homes from floor to ceiling.REALTORS® bring value, partnership, and professionalism to every aspect of the property ownership journey, and often beyond that. The Hernando County Association of REALTORS January 2026 Market Update is now available! ... See MoreSee Less