Mortgage Rates Hold Near Annual Low
The average 30-year mortgage rate inched up to 6.22% from 6.19% last week, while 15-year rates rose slightly to 5.54% from 5.44, Freddie Mac said.
NAR Forecast Sees 2026 Market Rebound
NAR economists project lower rates, rising inventory and a 14% sales increase in 2026, though progress will vary by market as affordability and supply differ locally.
Marketing Moves Beyond ‘Just Listed’
As social feeds evolve, listing graphics stand out less. Agents get more engagement with storytelling, lifestyle content and authentic video.
Rate Shopping Pays, Most Don’t Do It
Even small rate differences can expand the number of homes within reach for buyers facing strained affordability, new research shows.
Bolder Interiors Take Hold in Homes
A shift toward color drenching shows renewed interest in warmer, more expressive interiors that could translate well in listing photos and online tours.
Fed Delivers Third Straight Rate Cut
The Fed cut its key rate by 0.25% to about 3.6% and signaled a possible pause on future cuts. The rate decrease can help ease mortgage rates, but not immediately.
Jacksonville Lands on NAR’s 2026 Hot-Spot List
NAR’s latest outlook points to rising demand in 2026, with Jacksonville noted for job growth, income gains and a better balance between prices and wages.
Why AI Marketing Strategies Need a Human Touch
AI can boost efficiency, but businesses still need people to personalize outreach and close deal. Blending AI insights with human expertise delivers better results
Real-World Tips for Negotiating Concessions
Agents are leaning on calmer, psychology-based tactics to negotiate concessions, using timing, framing and high-value, low-cost trades to keep deals moving.
Prioritizing Repairs Before Selling a House
Experts say sellers should focus on repairs that affect safety, function and maintenance. Strategic fixes — not luxury upgrades — help homes show better and avoid deal-killers.