Homebuying basics are tripping up new buyers
A new survey found first-time buyers feel prepared but struggle with basic questions about costs and next steps. Use early consults to set expectations before showings.
Mortgage shopping can lower buyer costs
A LendingTree study found Florida buyers could save an estimated $170 a month by comparing mortgage offers, adding another affordability step before the home search.
Market myths keep buyers and sellers on hold
Misconceptions about inventory, mortgage rates and market timing are keeping some buyers and sellers from making decisions, even when local data tells a different story. Clear, fact-based conversations can help customers move past worst-case thinking and toward choices that fit their goals.