Communicate Your Unique Service Proposition
How are you different? Why should I work with you rather than any of those 10 other agents? Before a first meeting, give clients an idea of what they should expect.
1Q Home Flipping: Numbers Up, Profits Down
Home flips vary by metro, but they’ve grown as a percentage of sales (9.6%) for five straight quarters – but profit margins dipped to their lowest point since 2009.
Facebook Changing Algorithm for Housing Ads
The U.S. challenged Facebook’s “algorithmic discrimination.” Ads can no longer target recipients by age, gender or zip code in a case DOJ called “groundbreaking.”
Condo Q&A: Can Owners Install Video Doorbells?
In most condos, the outside area by a front door is a common element than owners can’t change without permission. But boards should be flexible on this one.
Out-of-Town Buyers Have Unique Needs
The first and perhaps biggest question: What made you decide to move here? Slow and methodical work in the beginning will make their visit more productive.
HUD Program First to Help ‘Homeless Encampments’
Calling it a “first-of-its-kind package,” HUD will spend $322M to help the unsheltered homeless, including some living off the land in rural communities.
Next Rate Hike? Fed to Decide ‘Meeting by Meeting’
Fed Chair Powell emphasized the central bank’s determination to stem inflation and suggested any future increases will be based on the latest inflation numbers.
NAR: National Home Sales Drop 3.4% in May
It’s the 4th month in a row for slowing sales, a drop of 3.4% month-to-month and 8.6% year-to-year – but U.S. is mostly down to 2019 levels after two gangbuster years.
Consumer Ad Campaign Focus: ‘Only a Realtor’
A drive to help build awareness of the Realtor brand led Broward, Palm Beaches & St. Lucie Realtors to create “Only a Realtor” ads, videos and social media campaigns.
Hot Housing Market Keeps Foreclosures at Bay
Homeowners who have hit hard times face foreclosure, but most now also have lots of equity and they’re selling rather than going into foreclosure.