NAR Partners with LGBTQ+ Real Estate Alliance
The National Association of Realtors says the new partnership will “identify training opportunities … cultivate LGBTQ+ leaders and mobilize members.”
April Pending Home Sales Drop 4.4% Month-to-Month
Year-to-year, however, pending sales skyrocketed 51.7% since April 2020 was the start of nationwide lockdowns to fight a spreading pandemic. NAR Economist Yun says contract signings now are near pre-pandemic levels after the big surge during COVID-19 lockdowns.
Pandemic Buyer Survey: Almost 75% Happy They Did
Despite a cutthroat market with multiple bids and successive failures to secure a home, 71% of successful pandemic-era buyers say their new home meets their needs, 75% say it was a good decision, and 45% wish they moved sooner. Only 19% say they should have waited.
Why the Buyer Frenzy? Fear of Missing Out (FOMO)
What if today’s tight inventory gets even tighter? What if mortgage rates go up? NAR’s chief economist says strict lending laws keep a real estate bubble at bay.
Most Important Part of Email Marketing? Your Subject Line
Not just any subject line will do, according to a recent consumer survey. “Just sold in your area” and “real estate market snapshot” topped the list of winners.
1 in 5 U.S. Homes Now Multi-Generational
Children may move home, but many multi-gen homes are to help middle-aged adults take care of aging parents – and enjoy the benefits of trustworthy in-house babysitters.
Want to Invest in an Airbnb? 8 Things to Consider
Many concerns mirror other real estate investments, but some are unique. Location is important, for example, including the neighborhood – not just “close to attractions.”
Florida Realtors Donates $500K to NAR’s Realtor Relief Foundation
The 1-time donation will help RRF develop a sustainable reserve fund. Pres. Lambert: “I’m always so proud of how Realtors respond when someone needs a helping hand.”
May Consumer Confidence Virtually Unchanged Since April
Americans feel a lot better about their current situation and less excited about the future. However, global consumer confidence indexes soared higher.
More Younger Buyers Appreciating Older Homes
Affordability is important, but for some, an older home is like comfort food during pandemic lockdowns. Plus, more buyers now want a home without a great room.