How to Talk to Luxury Sellers? Don’t Use a Script
Luxury sellers want a human approach. Improvise conversations, and talk about the client 95% of the time and yourself 5% – and be frugal with the 5%.
Fla. Introduces First ‘Freedom Week’ No-Sales-Tax Event
From July 1 to July 7, 2021, Fla. consumers can skip sales taxes on fun-time items, such as entertainment admissions, sporting equipment and camping supplies.
Fla.’s May Housing Market Strong, Shows 2020 COVID-19 Impact
Florida Realtors’ data: May had more closed sales, more new listings and higher median prices (up 27.7% for single-family homes, 24.1% for condos) than a year ago. Pres. Lambert notes one factor behind rising prices is that Fla. “is experiencing a greater share of luxury sales in 2021 compared to a year ago.”
NAR: Existing-Home Sales Down Almost 1% in May
May’s 0.9% drop is the fourth month-to-month decline in a row. Part of the reason? The median price had a record 23.6% year-to-year increase – and 17 days to contract.
Elderly Scams Are Up – Including Property Fraud
A Coconut Grove empty-lot owner tried to pay property taxes, only to be told the lot had been sold – but it was actually stolen by professionals and resold.
Fannie Mae ‘Meaningfully Downgrades’ 2021 Home Sales Forecast
Citing new-home supply problems and tight inventory, Fannie’s latest forecast calls for a 4.2% uptick in 2021 home sales – a cut from 6.3% predicted a month ago.
FHA Makes It Easier for Student-Loan Buyers to Get a Mortgage
People with student-loan debt should find it easier to buy a home with an FHA loan. The agency updated its calculations to “remove barriers and provide more access.”
Homeownership Coalition Wants 3M More Black Homeowners
NAR is working with a 100-organization group to boost Black homeownership – 3M more by 2030. The coalition’s “3by30 initiative” includes a 7-point plan. NAR VP Bryan Greene says Realtors will keep working to improve federal and local policies that help raise ownership levels.
Most Common Real Estate Marketing Mistakes?
Focused marketing will likely yield better results, but many agents start with a broad campaign. The latter usually reaches a lot of people but results in fewer leads.
Inflation Ahead? Top Economist Says It’s Complicated
The pandemic boosted consumer demand, but supply chains can’t keep up, causing inflation. But after this temporary condition ends, what’s next? Economists can’t agree.