Help Buyers Stay Calm After the Home Inspection
Home inspections can rattle buyers, but most issues are minor or fixable. A calm, informed agent can help keep deals from falling apart.
Social Media Mistakes That Hurt Business
Agents should focus on consumer-centered posts, avoid politics, engage followers and mix personal with real estate content to build trust.
Florida Sees Shift in New-Home Prices
Florida is among the top states seeing new construction price declines, creating potential opportunities for buyers as builders adjust to market conditions.
Buyers May Have Accepted a New Norm on Rates
Affordability headwinds persist as 30-year fixed-rate mortgage rises again, yet the stream of mortgage applicants remains stronger than in 2024.
Florida’s RE Marketing Fueled by Younger Buyers
The state’s population growth is reshaping real estate, compelling agents to adopt digital tools and social media to attract younger buyers and boost engagement.
Smart Ways to Protect Your Financial Data
Scams are growing more sophisticated, but experts say steps like limiting data sharing, freezing credit and using two-factor authentication can help.
Birds, Bats and Bug Spray: Keep Mosquitoes Away
Attracting mosquito-eating birds and bats to your yard is one way to boost your defenses against mosquitos. Don’t forget to remove standing water.
Single-Family Starts Weaken in June
Single-family starts hit their lowest since July 2024, down 4.6%. Overall starts rose 4.6% thanks to a 30% surge in multifamily building.
Builder Confidence Edges Up in July
Builders remained cautious as elevated interest rates and affordability challenges continued in July. Buyer traffic fell to its lowest level since 2022.
Inflation, Fed Outlook Lift Rates
Mortgage rates rose this week, but steady inflation data suggests a more stable outlook. Buyers may benefit from clearer signals in the months ahead.