5 Ways to Bring a Stale Listing Back to Life
Get creative: Boost the curb appeal by tackling overgrown plants or with new paint. The right home staging can also help buyers see their things in the space.
Builders Say the Labor Shortage Hit a Record High
NAHB survey: Almost 9 out of 10 builders can’t find enough framers and carpenters, with more than 55% of single-family builders reporting a shortage in 16 trades.
HUD Unveils Strategy to Deal with Climate Change
HUD’s “Climate Action Plan” has broad goals: Help communities prepare, set green building/electrification goals, create jobs and revise environmental review policies.
‘Zillow Offers’ Lawsuit Alleges Execs Failed Shareholders
After Zillow’s stock price fell, a shareholder filed a lawsuit alleging execs drove up prices with “misstatements and/or omissions” about its home-flipping business.
NAR Installs 2022 Leadership
The national association’s 2022 president, Leslie Rouda Smith, is a broker associate from Dallas, Texas. President-elect Kenny Parcell is a broker-owner from Utah.
Oct. Home Starts Dip 0.7% – but Permits Jump
While construction fell in Oct. – builders blame supply and labor issues – a 4% increase in building permits suggest developers expect an increase in housing starts.
Florida Realtors Wins NAR Platinum Global Award
The award honors the most active Realtor associations working internationally. The fifth-year-in-a-row win allows Florida Realtors to apply for Diamond status next year.
Hyperlocal Content Ideas to Show You’re the Local Expert
In marketing content, a hyperlocal focus says, “I’m a friend who can help you navigate and love this community.” Start by keeping up with all neighborhood events.
Why Did ‘Zillow Offers’ Fail? Sellers Say It Offered Too Much
In Front Range, Colo., Zillow bought hundreds of homes and, in one case, outbid a private buyer already offering more than list price. Many sellers couldn’t understand why Zillow would pay so much for their home, thinking the company had a magic formula they didn’t understand.
In Marketing Listings, What Makes a Home a Smart Home?
A property is “smart” if it has an internet connection and at least 3 “smart” items. That’s not very expensive to create now and 33% of U.S. homes are considered smart.