Hyperlocal Content Ideas to Show You’re the Local Expert
In marketing content, a hyperlocal focus says, “I’m a friend who can help you navigate and love this community.” Start by keeping up with all neighborhood events.
Why Did ‘Zillow Offers’ Fail? Sellers Say It Offered Too Much
In Front Range, Colo., Zillow bought hundreds of homes and, in one case, outbid a private buyer already offering more than list price. Many sellers couldn’t understand why Zillow would pay so much for their home, thinking the company had a magic formula they didn’t understand.
In Marketing Listings, What Makes a Home a Smart Home?
A property is “smart” if it has an internet connection and at least 3 “smart” items. That’s not very expensive to create now and 33% of U.S. homes are considered smart.
NAR Approves Policy Changes at Its 2021 Convention
NAR’s board and delegate body met in back-to-back meetings Monday. In addition to MLS changes, it focused on governance, financing, taxation, legal actions and more.
Inflation Driving Investors to Commercial Real Estate
Commercial real estate is often considered a hedge against inflation since rents can be increased and real estate values tend to rise.
HUD Keeping FHA Premiums High at Least a Little Longer
An FHA report finds stability and suggests premiums – money paid by borrowers to offset future loan troubles – should be lowered. But HUD wants a “cautionary approach.”
Leave a Lasting Impression: A Guide to Closing Gifts
A closing gift isn’t just a gift – it’s a “remember me the next time you want to buy or sell a house.” The best ones show that you understand a buyer’s wants and needs.
NAR’s Board Approves New Guidance for MLS Listings
According to NAR, the changes create greater transparency for consumers and “more explicitly state’ the spirit and intent of the NAR Code of Ethics and policies regarding information about commissions and broker participation in the marketplace.” Policies take effect Jan. 1.
NAR Economist Yun: Housing Market May Normalize in 2022
Forecasts always include caveats that may upend predictions, but NAR’s Lawrence Yun says the market is hot right now – and he sees more of the same in 2022. While next year’s sales may not surpass 2021 numbers, he expects a banner year compared to those before the pandemic.
Do Phone Apps Organize Your Business? What If You Die?
Currently, Apple permits iPhone users’ survivors to delete data without reading, but a new “Legacy Contact” feature will allow them to designate data inheritors.