Winning the Listings Long Game
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
Florida’s housing market slowed in 2025, but easing mortgage rates, steady migration and improving international activity point to early momentum.
A UF statewide study finds Florida’s rental demand outpacing supply, with rising costs, shrinking affordability and growing pressure on low-income households.
As markets normalize, agents can win more listings by leaning on local data, clearer pricing expectations and 90-day plans that build steady pipeline activity.
Delistings are rising in some markets as pricing gaps widen. Agents can keep sellers committed by setting realistic prices and staying proactive.
The average rate on a 30-year mortgages slipped to 6.21% from 6.22% last week. Rates on 15-year mortgages averaged 5.47%, down from 5.54% last week.
Slower price growth marked 2025 as more metros saw declines, equity borrowing increased and affordability pressures remain heading into 2026.
Emerging tech is helping agents spot buyer intent sooner, prompting timely outreach that turns interest into real conversations as 2026 approaches.
High-end buyers are showing growing interest in fully furnished homes, drawn by faster move-ins, simpler logistics and the appeal of turnkey living.
The Fair Credit Reporting Act outlines how credit data is collected, who can access it and what rights consumers have to dispute errors and protect their information.