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Author Archives: Gary

AI tools need repeated instructions to stay on brand, experts say

Florida RealtorsBy GaryJune 1, 2026

Businesses using AI can get better results by relying on structured workflows, repeatable prompts and clear formatting rules to keep marketing, branding and communication more consistent over time.

Consistent habits may drive stronger long-term business growth

Florida RealtorsBy GaryJune 1, 2026

Small, repeatable habits may be more effective for long-term growth in the real estate business than major resets or constant strategy changes.

Florida metros rank among top U.S. markets for international buyers

Florida RealtorsBy GaryJune 1, 2026

International buyers remained highly focused on Florida in the first quarter of 2026, with Miami, Orlando and Tampa ranking among the nation’s most-viewed housing markets by overseas shoppers. Canadian demand is also rising across several Florida metros, particularly in Cape Coral, Naples and North Port.

Lawmakers to begin special session on property taxes

Florida RealtorsBy GaryMay 29, 2026

Florida lawmakers begin a special session today to consider Gov. Ron DeSantis’ proposal to expand the homestead exemption and establish a path toward eliminating property taxes on primary residences. If approved by lawmakers, the constitutional amendment would go before voters for consideration.

Building an agent training program that beats the franchises

Florida RealtorsBy GaryMay 29, 2026

New agents need consistent daily, weekly and monthly habits to build lasting real estate careers, and independent brokerages don’t need franchise-level resources to help them get there. Success depends on clear systems, steady accountability and practical training that teaches agents how to prospect, build skills and stay motivated.

Tax planning can play a bigger role in long-term wealth building than many realize

Florida RealtorsBy GaryMay 29, 2026

Tax planning is often treated as an annual, or quarterly, task tied to filing deadlines, but financial experts say it can have a much larger influence on long-term wealth building if it’s approached as an ongoing financial strategy rather than a last-minute exercise.

NAR Backs Contractor Classification Changes

Florida RealtorsBy GaryMay 28, 2026

A proposed federal rule could reshape how independent contractors are classified under labor law, a change real estate leaders say would provide more clarity and consistency for brokers and agents

Mortgage rates rise to highest level in nine months

Florida RealtorsBy GaryMay 28, 2026

The average 30-year fixed rate rose to 6.53% this week from 6.51%, while the 15-year fixed rate increased to 5.66% from 5.65%, according to Freddie Mac. Rising borrowing costs continue putting pressure on affordability and monthly payment calculations for buyers heading into summer.

Online listings shape buyer first impressions

Florida RealtorsBy GaryMay 28, 2026

A strong digital presentation will help sellers attract more attention before buyers decide whether to schedule an in-person showing.

Florida’s office market isn’t just one story

Florida RealtorsBy GaryMay 28, 2026

Several Florida office markets are outperforming broader national trends, according to a new CommercialCafe report. Miami posted the nation’s lowest vacancy rate among major office markets at 12.5%, while Tampa remained below the national average and Orlando stood out for comparatively affordable office rents.

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