Mortgage rates ease after 9-month high
The average 30-year mortgage rate fell to 6.48%, while rates on 15-year mortgages fell to an average of 5.79%. When mortgage rates decline they give homebuyers more purchasing power.
Your own curb appeal can win business
Customers form opinions about agents before the first conversation through websites, social media, open houses and everyday interactions. Agents should focus on presentation, organization and online branding to build trust and credibility.
IRS data shows income migration continues to favor Florida
Florida gained $20.6 billion in adjusted gross income as taxpayers moved from other states, according to new IRS migration data. The shift reflects the continued draw of lower taxes, lifestyle preferences and housing affordability.
Builder confidence rises in May as incentives remain common
Higher mortgage rates and affordability pressures have shaped buyer demand. New data from the National Association of Home Builders showed incentives remained elevated for the 14th straight month.
Building an agent training program that beats the franchises
New agents need consistent daily, weekly and monthly habits to build lasting real estate careers, and independent brokerages don’t need franchise-level resources to help them get there. Success depends on clear systems, steady accountability and practical training that teaches agents how to prospect, build skills and stay motivated.
IRS data shows income migration continues to favor Florida
Florida gained $20.6 billion in adjusted gross income as taxpayers moved from other states, according to new IRS migration data. The shift reflects the continued draw of lower taxes, lifestyle preferences and housing affordability.
Florida consumer sentiment falls again
Households are showing more caution as inflation, energy costs and borrowing costs pressure budgets, a shift that can slow buyer decisions and put more focus on affordability.
Sellers face higher costs, delays on pre-listing renovations
Industry professionals said highly personalized upgrades and DIY projects often fail to deliver the resale boost sellers expect and may delay a home from reaching the market.
AI tools need repeated instructions to stay on brand, experts say
Businesses using AI can get better results by relying on structured workflows, repeatable prompts and clear formatting rules to keep marketing, branding and communication more consistent over time.
Consistent habits may drive stronger long-term business growth
Small, repeatable habits may be more effective for long-term growth in the real estate business than major resets or constant strategy changes.