Early Hurricane Outlook Points to Fewer Storms
Florida still faces a 15% chance of a major hurricane along the East Coast and 20% along the Gulf Coast, according to one of several preseason forecasts.
Cultivating a Team to Build a Brand That Lasts
Intentional hiring and clear roles help agents build teams that expand reach, protect the brand and deliver consistent service, rather than chasing fast growth.
Exterior Improvements That Boost Value
Outdoor living is part of what makes Florida so attractive, so targeted upgrades can raise home value for sellers and deliver the functional space buyers want.
Rents Slide Across Florida Markets
Rents across Florida fell 3% year-over-year in March, with the Sarasota area posting one of the largest metro declines as supply continues to expand.
Small Fixes That Can Boost Agent Profits
Prioritizing referrals and high-value prospects, while trimming inefficiencies, can boost closings and protect margins.
Safeguarding a Home Before Showings
Open houses can bring theft and liability risks. Sellers are advised to secure valuables, limit access and use tools to monitor visitors.
Home Repairs Sellers Shouldn’t DIY
Some home projects carry higher risks, including electrical, plumbing and roof work, where mistakes can lead to safety issues, damage or costly repairs.
Florida Leads in Master-Planned Communities
Strong sales kept Florida at the top of 2025 master-planned community rankings, with multiple high-ranking developments despite a modest slowdown.
Key Fed Official Open to Possible Rate Hike
A top official said rising inflation could trigger an interest rate increase, which could push mortgage rates higher and complicate expectations for relief this year.
Pent-Up Demand Poised to Boost Sales
Market activity is expected to increase this spring, driven by delayed demand, though affordability remains a key hurdle.