Beating Florida Heat With Smart Outdoor Designs
Floridians can stay cool and safe outdoors with elements that include shade trees and awnings, says the Building Resilience Against Climate Effects program.
Using Air-Purifying Plants For Indoor Health
House plants that include common ivy, spider plants and peace lilies can help reduce stress and improve air quality. Use caution near pets and children.
Getting Better Results From AI Chatbots
Vague prompts lead to weak replies. To get better AI results, be clear, specific and give context. Refine the search and repeat it until it works.
NAR Secures Real Estate Wins in Tax Reform Bill
New tax law includes deductions, affordable housing incentives and pro-homeownership measures, driven Realtor advocacy nationwide.
Mortgage Rates Fall Lowest Level Since April
Rates on 30-year mortgages fell to 6.67% from 6.77% last week, while rates on 15-year mortgages declined to fell to 5.80% from 5.89%.
Using Pre-Listing Inspections to Save Deals
Real estate pros say having an inspection before listing the house can help calm nerves and save deals by providing the chance to address repairs long before a sale.
Talking Customers Through Their Concerns
Agents can ease customer concerns by focusing on appraisal values, market strategy and transparent pricing to build trust and guide informed decisions.
Census Shows Big Age Gaps Across Florida Counties
Florida has one of the nation’s highest median ages, but 22 counties saw a drop in median age since 2020, showing wide age variation across the state.
Turn Waiting Time Into Wow Time
What callers hear while waiting on the phone can shape their impression of your business. Use that time to sound current, helpful and consistent with your brand.
Help Florida Realtors ‘Clean Up Florida Waters’
The major cleanup effort continues throughout July, as Realtors and others clear trash and debris from beaches, lakes and other waterways in their communities.