Inside the 2025 Florida Realtors Member Profile
Realtors in Florida are experienced, community-minded and committed to housing. The 2025 profile details their income, activity and demographics.
Writing a Case Study That Wins Customers
Case studies help agents showcase expertise, problem-solving skills and results while building client trust. They must be done with care and privacy in mind.
Steps to Purchasing a First Home
Buying a home may feel out of reach for some, but careful planning, saving and boosting credit can make homeownership achievable within five years
Boomers See Housing as Key to Financial Future
A new survey shows boomers expect strong returns from homeownership, highlighting real estate’s role in long-term wealth and financial security.
How to Build Equity in a Home
Home equity is one of the biggest financial benefits of homeownership. Make it count by paying on time, paying extra, renovating and waiting for the value to grow.
First-Time Buyer Program Offers Key Guidance
UF’s First-Time Homebuyer Program helps Floridians learn the full process, from loans to closing. Taught statewide, it offers tools for confident, long-term ownership.
“Style” Sells: Marketing Lessons from Taylor Swift
Taylor Swift’s album rollout offers lessons for agents: Tease details, use visual themes and tell a listing’s story to engage buyers and build lasting interest.
Budget-Friendly Ideas to Boost Curb Appeal
Quick and inexpensive fixes, such as painting a front door or replacing a worn welcome mat, can help make a great first impression on prospective buyers.
Pre-Approval: A First Step to Homeownership
Securing pre-approval before starting a home search is essential. It strengthens offers, shows seriousness and helps with a smoother buying process.
NAR-Supported Privacy Bill Signed Into Law
The Homebuyers Privacy Protection Act became law on Friday, restricting trigger leads and shielding consumers from unwanted calls, texts and emails.