Marketing Still Starts With Empathy
Tools, such as AI and automation, can widen reach and improve efficiency, but they don’t replace human connection. Long-term growth depends on empathy.
Real Estate Professionals Face Legal Shifts
At the 2025 Florida Realtors Convention, real estate pros learned about new laws, disclosures, and standards that bring broad changes to daily practice.
Consumer Sentiment Slips in September
U.S. consumer sentiment fell 5% in September as high prices and weaker economic expectations weighed on outlooks, though inflation expectations eased slightly.
Using Fall Touch-Ups to Draw Buyers
A fall refresh with seasonal decor can add instant curb appeal. Sellers should view their entryway with a buyer’s eye to present a desirable lifestyle.
Profit Margin on Home Flipping at 17-Year Low
Home-flip returns dropped to 25.1% in Q2, the lowest since 2008, as higher home prices raised purchase costs while sales levels held steady.