Mortgage Rates Fall Lowest Level Since April
Rates on 30-year mortgages fell to 6.67% from 6.77% last week, while rates on 15-year mortgages declined to fell to 5.80% from 5.89%.
Turn Waiting Time Into Wow Time
What callers hear while waiting on the phone can shape their impression of your business. Use that time to sound current, helpful and consistent with your brand.
Census Shows Big Age Gaps Across Florida Counties
Florida has one of the nation’s highest median ages, but 22 counties saw a drop in median age since 2020, showing wide age variation across the state.
Talking Customers Through Their Concerns
Agents can ease customer concerns by focusing on appraisal values, market strategy and transparent pricing to build trust and guide informed decisions.
Using Pre-Listing Inspections to Save Deals
Real estate pros say having an inspection before listing the house can help calm nerves and save deals by providing the chance to address repairs long before a sale.
Help Florida Realtors ‘Clean Up Florida Waters’
The major cleanup effort continues throughout July, as Realtors and others clear trash and debris from beaches, lakes and other waterways in their communities.