Define Your Target Audience to Boost Success
Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started.
Renovation Spending Remains Strong
Spending on home renovations has remained resilient as mortgage rates and home prices have frozen out many would-be buyers. An aging housing stock is a factor, too.
Feeling Digital Burnout? Here’s a Simple Fix
To reduce digital mental drain, start the day screen-free for one hour. A wellness advocate says it boosts focus and reduces anxiety.
Google Goes All-In on AI
AI is now in searches, shopping, creation and other services, and real estate pros can leverage these new tools to reach customers and track advertising success.
Define Your Target Audience
Choosing a niche means greater focus for the public-facing brand, but real estate pros can still work in the market where they started.
U.S. Consumer Confidence Rebounds
After reaching its lowest level in April, Americans’ consumer confidence rose in May, with better expectations for their income, business conditions and job market.